耀
a
r
o
6
e
d
g
2
l
p
a
n

a
r
o
n
h
s
i
a
o
w
a
s
h
e
r
e

 

 

Me: “This is amazing. Maybe one of the most beautiful, most deep things ever.”

Her: “Only you could think this way, okay? I mean seriously, like—what?! Your ideas about beautiful, deep moments are really fucking weird and sterile.”

Me: “But don’t you think—”

Her: “No. Only you would think Calculus and concrete are beautiful and deep. Seriously. Frankly, it’s frightening.”

— § —

Her: “Isn’t this the greatest moment ever? Everrr!? Wooooooooooo! Don’t you love yoga on a mountainside with friends? Best ever, ever, ever!”

Me: “It’s pretty cool! Everyone’s so happy—I think that’s awes—”

Her: “‘Pretty cool’ my ass. As usual, you make Spock look emotional. Fuck you. You don’t think this is the best moment in all of existence? This isn’t the greatest single day of your life?”

Me: “I said it was pretty cool!”

Her: “Yeah, and I said fuck you.”

— § —

This is the dynamic of every serious relationship I’ve ever had. People tell me to date. I say I’m tired. This is what I’m talking about.

One of the consequences of the “you are the product, monetize yourself” culture of social media is that everyone has become incredibly, incredibly boring.

Long ago, substantive blogs were everywhere, easy to find. Now by substantive, I mean exactly the opposite of what you think I mean. I mean blogs about people, not blogs about things. “Blog” as in “web log” as in “log.” Personal. Chronological. Interior. Unassuming.


© Aron Hsiao / 2006

Then, the culture decided that the Internet was a commercial zone, a place to make money, not a place to dwell and be and share. And blogs exploded. In both senses of the word. There became so many, many more of them, the new ones mostly crap. Meanwhile, interesting blogs and easily-discoverable paths to them were essentially annihilated.

I’m not entirely writing from ignorance here—I know that there exists a literature (mostly as blogs, naturally) on how to blog, largely oriented toward “making money with your blog”—but I haven’t read it much, if at all. Still, let me see if I can guess—from combing through blog after blog after blog these days looking for something I actually want to read—the advice that today’s bloggers are internalizing:

  • Choose one topic for your blog, and it can’t be yourself. It should be a potentially profitable interest of yours, and you should write about it, not about you. Maybe it’s fashion. Maybe it’s cooking. Maybe it’s cars. Maybe it’s LGBT rights. One topic. Be focused.

  • Never do or say anything off-putting to your readers. Don’t express strong opinions other than the relentlessly positive opinions that you already have about your one topic. Don’t get too personal. Don’t bore your reader with details about your everyday life.

  • Use stock photos, not photos from your real life. If you’re going to use photos from your real life, make sure that you take them with a high-end camera and semi-professional aspirations. Remember that your photo is the key to social media traffic and shares.

  • Speaking of, make sure that your posts are short and pithy and get right to the point. Either title them clearly with the topic of the post or with a sort of cliffhanging ethos that makes people crazy to click. Remember that you have one chance to get someone to click as you scroll through their feed.

  • Avoid big words, dependent clauses, long expositions, and long entries. Nobody wants to read these; deliver value to your reader without forcing them to do hard work. Respect their time and the fact that they’re busy. Be concise and to-the-point.

  • Make sure that your blog is presented in a polished way, and stay current with design trends. Think of yourself as aspiring to be a glossy magazine, online. Don’t be cheesy, don’t be kitschy. Be slick and deliver a fabulous product.

  • etc.

Basically, actual blogs in the way that I once understood them are now vanishingly rare, and wherever they do exist, neither search nor social media are revealing them to me.

Instead, what we’re all awash in are “blogs” that are relentless, mind-numbing, generic, unimportant advertisements—directly for a series of products (books, clothes, garden products, food products, recipes, whatever) and indirectly for a person. Generally all that we know about the person from these ads is that they are, of course:

  • Either an expert or an enthusiast about their One Topic

  • Veterans at writing about this topic, having done so since Some Past Date

  • Eager to make the world and your life better with their One Topic

  • Hosting a webinar/podcast/meetup/live broadcast/whatever at Some Future Date

  • Eager to have you visit their Blog Store for cool/fun/edgy Merch featuring them

  • Personally identifed on the ubiquitous About Page as some hip term like baby mama/bearded hipster/etc. and in their spare time doing hip, active-person things like yoga/mountain climbing/skydiving/motivational speaking because they want to make a Positive Difference

I just can’t read this crap. I can’t appreciate this crap, I can’t care about this crap, I can’t abide this crap. It’s all so much cyberjunk. Trying to find good blogs is like going to a multilevel marketing conference. Everyone is trying to sell themselves, impress you with their product line, and get you to join their downline as a rabid consumer of their products, their brand, and their breakout-success persona.

All I want to read about is what people did last night that wasn’t commercial in nature and isn’t breathlessly hyped, alongside inspired reflection or conversation. I want to be able to scroll through their blog and see lots of different thoughts and ideas, in lots of different genres. I don’t want to see post after post after post on one thing, beaten to death, whatever that thing is: book reviews, film factoids, lawn mower tips, whatever.

The joy of reading blogs once was that you could discover a world full of interesting people thinking thoughts you’d never have had yourself. Now reading blogs is like browsing the glossy magazine section at Barnes and Noble. It’s antiseptic, unedifying, exploitative, an inch deep (if that), and cringe-worthy.

Listen, “bloggers” out there, there are some things you should know:

  • Your site about cupcakes or hairstyling or crafts for kids is utterly, utterly generic, uninspired, and one of at least ten thousand basically identical others, no matter what your topic.

  • All of them have exactly the same misguided dream as you—to somehow turn this intellectually and emotionally lazy stream of iterated tripe into a “day job” as an “authoritative blogger” or whatever.

  • You are not making the world a better place. If you want to make the world a better place, share yourself with us, not a stream of shiny bullshit designed to monetize us.

  • Sure, you may “build an audience.” But if your audience consists entirely of a buying public, there’s nothing about a blogging “day job” that’s any different from a day job in sales, and you can make a hell of a lot more money at the latter, and at least see people face-to-face besides.

  • I want to love you. I want to love everyone. But this crap mostly makes me hate you.

I suppose this has turned into a rant. But seriously, all I want is to read people writing about themselves. Their real selves. I am tired of feeling like no matter where I go online, I am part of someone’s anemic pipe-dream of a revenue stream. I just want to read about you. I want to read about your socks on Monday, about your cat on Tuesday, about your trip to the Poconos on Wednesday, about your son’s wedding on Thursday, about the great Indian food you had on Friday, about mowing the lawn on Saturday, and about how rainy days make you feel on Sunday.

The problem with all of this is that I may be the only one who wants this. And if that’s so, I think I’ve found the problem with humanity right now.

Epilogue: Things like this are precisely the problem. These are the people who are destroying all that is meaningful in the world.

I’ve been writing here for nineteen years now, and writing in general for a lot longer than that. Most of the time it doesn’t even occur to me that “writing” isn’t a hobby that everyone pursues. I think I generally tend to imagine that everyone sits around writing all the time, when they’re not doing their jobs or out having drinks.

But I guess they don’t.


© Aron Hsiao / 2018

I still have boxes of loose paper, torn from notebooks of all sizes, filled with words in ink of all colors—blue, black, red, green—written on throughout junior high and high school. I’d sit around as a teenager—you know how teens do—everyone on in someone’s bedroom, cross-legged and doing nothing in particular as a group—and scribble out poems and paragraphs of random reflection. I’d tear them out of the notebook and hand them to people sitting right next to me. It was like what people say happens now, with people texting to each other while sitting next to each other, only I did it with paper because texting didn’t exist yet.

I never wanted to be a writer or thought I’d be a writer, and yet somehow at the same time it was never in question. No matter what I’ve officially done in my career—where I’ve worked, what my official job responsibilities were—through tech and consulting and research and teaching and public relations and e-commerce and all of the rest—the plain fact of the matter is that in day-to-day practice, in every role, I’ve always ended up working as a writer.

You end up doing what you know how to do, because doing what you know how to do is how you solve the problems that you encounter. When all you have is a hammer, you treat everything as a nail, even if it isn’t a nail and you know damned well it isn’t a nail.

— § —

It took me a long time—well into my thirties—to realize that I was “a writer” and say it and own it.

This is because I’d always reserved the term in my imagination for people of far more rarefied stock than I am. People who create things that other people want to read—who inspire them and take away their pain and present to them their life stories and so on. Novelists. Poets. Essayists.

I’ve never been any of those things, so the idea that I was a writer didn’t occur to me for many years. Yes, I’d admit to people, I spent most of my time writing, both at work and at home and at leisure, but it wasn’t as though I wrote things that mattered. I just write because I have to—because it’s practical, not because I have something to add to the world.

Sometimes I imagine in secret that maybe, just maybe someday I’ll have something to add to the world. But a sober mind realizes by the time they’re in their forties that whatever they are already is likely what they’re destined to be. So probably what I’m destined to be is a writer of the practical variety, rather than of the somehow priestly, soul-saving variety.

— § —

Crediting all of this, it’s no accident that this blog is here like I used to say it was.

“Oh, I don’t know. It’s something I just started and I haven’t bothered to kill it off yet. Force of habit. It’s mostly just a long, slow-moving accident. My blog doesn’t exist for any particular reason, really.”

Not true. It exists because I write and I’ve always written and I can’t stop and I’ll likely never stop, and it’s how I relate to the world, and a big component of how I relate to other people and to myself. So the moment the technology emerged and began to weave itself into everyday life, it was inevitable that I’d adopt it and make use of it habitually, like I used to do (and still often do) with pen and paper.

I post because I have to. Because it is in my genetic makeup to feel that somehow sitting down and writing will make things better, is a path to whatever I want or need or whatever relief I’m seeking at the moment. Not that it is; very often I don’t feel all that much better after I write. And I’ve forgotten ninety-nine percent of anything I’ve ever written. But that doesn’t do anything to curb the impulse, the compulsion.

Some days, it’s just a vague urge that gnaws at me throughout the day until finally in the evening sometime I sit down to do it. Sometimes I don’t even have a single thought in my head, yet my fingers are itching to type. Those are usually pretty terrible posts, but I make them anyway, to scratch the itch.

Other days, I make one post and I’m in a kind of pain because I really have twenty or thirty things I’d like to reflect on and say here, but it feels somehow too much to make twenty or thirty posts in a day, so I allow myself one and maybe if I’m particularly itchy, two or three, but that’s it. And the rest of the things I’m thinking end up being like children who were conceived but never born, the starts of long, interesting futures to come that instead fade away and disappear from the record and from memory forever.

— § —

It pains me in a way that so many young people now do all of their communicating and thinking on social media. Young people who may be writers at heart, who may have the same urge, the same impulse, the same wiring.

Because social media isn’t writing and can’t be writing. It’s too brief and too ephemeral and too performative; it foreshortens things and grinds them with lapping paste until the superfluous edges are gone, yes, but much of the substance is, too. Instead of finding a voice, they merely manufacture a look, albeit one finished in abbreviated prose.

But it’s not the same thing at all, and they are not feeding their souls.

The same technoculture that has offered me yet another space to write and write more for two decades is ironically killing the same proclivity and release in others, who have no idea that a part of themselves is withering. Does it matter at all in the end, if they don’t know about it anyway? If a tree falls in the forest but no one is around to hear, does it make a sound?

— § —

What is this post about, and why am I making it? I don’t know. I woke up unexpectedly, before dawn, re-watched a few fragments from My So-Called Life for no reason that I can put my finger on, sat down, and started typing.

So I’ll just leave this here. It’s Leapdragon post number 3,301, by the way.

Archives »

April 2026
March 2026
February 2026
January 2026
December 2025
July 2025
May 2025
April 2025
February 2025
January 2025
December 2024
October 2024
September 2024
August 2024
July 2024
June 2024
May 2024
April 2024
March 2024
February 2024
January 2024
December 2023
November 2023
October 2023
September 2023
May 2023
April 2023
March 2023
January 2023
December 2022
November 2022
August 2022
June 2022
May 2022
April 2022
March 2022
January 2022
December 2021
November 2021
September 2021
April 2021
March 2021
February 2021
January 2021
December 2020
November 2020
October 2020
September 2020
August 2020
July 2020
June 2020
May 2020
April 2020
March 2020
February 2020
January 2020
December 2019
November 2019
October 2019
September 2019
August 2019
July 2019
May 2019
April 2019
March 2019
February 2019
January 2019
December 2018
November 2018
October 2018
September 2018
August 2018
July 2018
June 2018
May 2018
April 2018
March 2018
February 2018
January 2018
December 2017
November 2017
October 2017
September 2017
August 2017
July 2017
June 2017
May 2017
April 2017
March 2017
February 2017
January 2017
December 2016
November 2016
October 2016
September 2016
August 2016
July 2016
June 2016
May 2016
April 2016
March 2016
February 2016
January 2016
December 2015
June 2015
February 2015
January 2015
December 2014
October 2014
September 2014
August 2014
July 2014
June 2014
May 2014
April 2014
March 2014
February 2014
January 2014
December 2013
November 2013
September 2013
August 2013
July 2013
June 2013
May 2013
April 2013
March 2013
December 2012
November 2012
October 2012
August 2012
July 2012
June 2012
May 2012
March 2012
December 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
January 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
January 2007
December 2006
November 2006
October 2006
September 2006
August 2006
July 2006
June 2006
May 2006
April 2006
March 2006
February 2006
January 2006
December 2005
November 2005
October 2005
September 2005
August 2005
July 2005
June 2005
May 2005
April 2005
March 2005
February 2005
January 2005
December 2004
August 2004
July 2004
June 2004
May 2004
April 2004
March 2004
February 2004
January 2004
December 2003
November 2003
October 2003
September 2003
August 2003
July 2003
June 2003
April 2003
March 2003
February 2003
January 2003
December 2002
November 2002
October 2002
September 2002
August 2002
May 2002
April 2002
March 2002
February 2002
January 2002
December 2001
November 2001
October 2001
September 2001
July 2001
June 2001
May 2001
April 2001
March 2001
February 2001
January 2001
December 2000
November 2000
October 2000
September 2000
August 2000
July 2000
June 2000
May 2000
April 2000
March 2000
February 2000
January 2000
December 1999
November 1999